Take the guesswork out of SEO Forecasting with our SEO Traffic Forecaster, a smart forecasting tool that uses your historical SEO performance to project organic traffic over the next 12 months at at weekly level. Perfect for aligning content performance with top down business targets and goals.
Forecasting SEO traffic can be a challenge and with the changing landscape it’s now almost impossible to forecast off position and CTR. Whether you’re reporting to stakeholders or planning future campaigns, this tool gives you reliable, data backed traffic predictions based on your last 52 weeks of organic traffic. It uses a flexible moving average model that adapts to your preferred time window and allows for growth targets to be factored in easily, both of which you can control.
✓ 12 month forecasts: Instantly generate a traffic forecast for the year ahead using your past 52 weeks of data.
✓ Custom moving average model: Choose how many weeks to include in the rolling average of your forecast.
✓ Growth top up functionality: Add a percentage uplift to reflect business goals, marketing investment, or strategic plans.
✓ Data driven & adjustable: Built for real world marketing use cases with flexibility and transparency.
✓ Great for reports & pitches: Use forecasts to inform planning, budgeting, or performance reviews.
SEO forecasting is the process of predicting organic search engine traffic to a website.
Predicting SEO traffic can be difficult as search engines make updates to their algorithms all the time, which can change rankings and traffic.
SERPJam’s SEO Forecasting Tool, forecasts based on moving average and a percentage growth uplift, which is the best way to currently predict traffic, due to changes in search features and AI impacting CTR.
There are many ways to forecast SEO traffic including linear regression, CTR uplift traffic predictions and moving average. The most accurate method is currently the moving average, which takes historical data and seasonality into consideration.
