Semantic SEO Semantic SEO is an approach to optimising for intent and topical relevance rather than just matching keywords. Semantic SEO is important because it is a key signal of relevancy to traditional and AI Search engines. Over the years Google, the market leader, has matured from a link-based search engine to a highly relevant […]
SEO Forecasting SEO forecasting is the process of predicting organic search traffic growth. There are different use cases for forecasting: Yearly Channel Growth Stakeholder Buy In & Estimating site changes Estimating SEO Traffic for yearly channel growth Many SEO’s talk about different methods to forecast SEO such as: Linear regression Moving Average + growth % […]
SEO Split testing is very different to other forms of testing such as engagement or conversion a/b tests. The difficult part about SEO testing is proving it has positional benefit and isn’t driven by demand. Not many SEO’s talk about split testing, but this guide will openly share insights, and give you two ways to […]
